With over 10 billion mobile app downloads , YouTube is by far the most viewed and highly rated video streaming platform on the planet. With content related to education, entertainment, sports, podcasts, and much more, YouTube has given creators a platform to showcase their skills for free. But with such an easy platform comes no barrier to entry, making it difficult for creators to stand out among the large number of content and channels available on the platform.
Creating an eye-catching and appealing logo is one way for creators to be recognized. But even with so many YouTube logo makers out there, creators often make mistakes, resulting in repelling the YouTube users. To prevent these mistakes, we need first to learn what they are. That’s what we’ll talk about in this blog. Let’s begin.
Going for an Overused Template
Yes, templates are a good way to create a logo quickly, but that move can also backfire. Going for a generic logo that many are using can ruin the originality and make the viewer go, “Here we go again.” To make matters worse, it'll be tough to stand out with over 114 million YouTube channels and 5 billion videos .
Here are some pieces of advises to avoid it.
- Instead of generic shapes, use personalized strokes like initials.
- Only have two or three colors in the logo.
- Research what similar channels are doing and try to better them.
Ignoring Resolution
You don’t want the viewer to get their glasses every time they view your logo, nor do you want them to focus hard to read the text and understand the strokes. That’s what can happen if you go with a blurry and low-resolution YouTube logo, resulting in a poor first impression.
Ideally, you’re looking to export the logo in Vector (SVG/PDF) format to get crisp visuals. Usually, exporting a logo at 2000px wide and scaling it down to 98x98px ensures high-resolution assets to get the viewer's attention.
Too Many Fonts and Colors
Some of the places where multiple colors might look good with each other are abstract art and a rainbow. And among the last places you’d want multiple colors is a logo, like the one on your YouTube channel, the only thing it can do is confuse the viewer. Similarly, using too many funky fonts can make the text (channel name, tagline) harder to read.
To keep it simple, sweet, and understandable, here’s what you can do.
- Limit the design to 2-3 logos.
- Stick to a maximum of 2 different fonts.
- Use weight, size, and case.
Not Keeping Brand Consistency in Mind
Your YouTube logo is an extension of your channel, and a logo is one of the creative elements generated by your brand. Difficult to understand? Let’s make it simpler. What we mean is that when you’re having a logo designed, it should meet the design language of other creatives like thumbnails, video intros, and the channel description.
For a more consistent brand identity, pay special attention to the following.
- Color palette
- Icon style
- Text placement
Forgetting to Check Mobile Responsiveness
YouTube doesn’t restrict viewership. It’s a platform that’s accessible on different types of like mobile phones, tablets, and websites. Keeping that in mind, having your YouTube logo cut from the corners, or some parts not being visible, will not leave a good impression.
That’s why it’s important to ensure the YouTube logo is responsive across devices, as well as having different themes (light and dark) and contrasts. You can test a YouTube logo by switching devices and modes.
Conclusion
Branding is a long game. Mistakes are normal, especially when you’re new to creating. The important thing is to iterate thoughtfully. Avoiding these five common logo pitfalls will help you craft a stronger, more professional presence from day one.
By avoiding these mistakes, you’ll present a YouTube channel that looks serious, trustworthy, and unique. This will make your brand more recognizable and your YouTube channel more clickable.