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【SEO】【構造化データ】LocalBusiness

Last updated at Posted at 2020-05-29

##LocalBusiness
以下の実装をしたケースの紹介です。
https://developers.google.com/search/docs/data-types/local-business?hl=ja

##コード
今回はこちらのページに実装した例です。
このページは電気自動車の充電スポット情報のページになります。
テンプレート側で変数をechoしています。

structuredData.template
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
  "image": [
    "<?php echo $point_img; ?>"
  ],
  "@id": "<?php echo $point_pageUrl; ?>#LocalBusiness",
  "name": "<?php echo str_replace('"', '\"', $point_name); ?> EV電気自動車 充電スタンド",
  "address":
  {
    "streetAddress":"<?php echo $point_postal; ?>"
  },
  "description":"<?php echo str_replace('"', '\"', $point_name); ?>の充電スタンド情報ページです。利用可能時間や料金、プラグ形状、そしてユーザーの口コミなど情報満載!",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": <?php echo $point_latitude; ?>,
    "longitude": <?php echo $point_longitude; ?>
  },
  "url": "<?php echo $point_pageUrl; ?>",
  "telephone": "<?php echo $point_phoneNumber; ?>",
  "openingHours": ["Mo-Fr <?php echo $point_openingTimeWkStr; ?>", "Sa <?php echo $point_openingTimeSaStr; ?>", "Su <?php echo $point_openingTimeSuStr; ?>"]
}
</script>

テストツールで見るとこんな感じです。

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