JavaScript
flash
SWFObject
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SWFObject 2 HTML and JavaScript ジェネレーター v1.2
http://www.tonpoo.com/docs/swfobject_generator/

<!DOCTYPE html>
<html lang="ja">
<head>
<meta charset="UTF-8">
<title></title>
<meta http-equiv="Content-Script-Type" content="text/javascript;">

<script src="//ajax.googleapis.com/ajax/libs/swfobject/2.2/swfobject.js"></script>
<script type="text/javascript">
var flashvars = {};
var params = {};
params.allowfullscreen = "true";
var attributes = {};
attributes.id = "externalcontent";
attributes.name = "externalcontent";
swfobject.embedSWF("example.swf", "flashContent", "800", "600", "9.0.0", "expressInstall.swf", flashvars, params, attributes);
</script>

</head>
<body>

<div id="flashContent">
<a href="http://www.adobe.com/go/getflashplayer_jp"><img src="http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif" alt="Get Adobe Flash player"></a>
</div>

</body>
</html>