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ビジネスモデル2.0

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資本から資産への変換をビジネスとするなら創造性はどこで?

答えは無形資産

  • ブランドや信用
  • 人材
  • アイデア
  • ノウハウ

「企業価値の本質はこの無形資産"のれん"を作り出す力にある。」
⇨「伊藤レポート2.0」
⇨「バリエーションの教科書」

①経済合理性は資本から資産への変換
②創造性は資産から無形資産への変換
③社会性は膝いむから無形資産への変換

ただ、マネタイズできなければ会社は死ぬ。

要はSBCの共存。

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  • Bussiness
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