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@taiki980125(大輝 伊藤)

ビジネスモデル2.0

Posted at

資本から資産への変換をビジネスとするなら創造性はどこで？

答えは無形資産

  • ブランドや信用
  • 人材
  • アイデア
  • ノウハウ

「企業価値の本質はこの無形資産"のれん"を作り出す力にある。」
⇨「伊藤レポート2.0」
⇨「バリエーションの教科書」

①経済合理性は資本から資産への変換
②創造性は資産から無形資産への変換
③社会性は膝いむから無形資産への変換

ただ、マネタイズできなければ会社は死ぬ。

要はSBCの共存。

  • Social
  • Bussiness
  • Creative
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