Some people might say that the holiday season is a goldmine opportunity for any business to sell their products or services online. It gives profitable moments for any business (especially packaged goods, luxury items, fashion items, etc) draw revenues up to 80%-90% during the holiday season. The same is the case with mobile apps.
Moreover, global shopping behavior is rising enormously. And people are relying on mobile apps to do their shopping.
The statistics prove that Holiday retail sales crossed $1 trillion mark in the year 2018. It has risen to 5.8% in comparison to previous years. This happened because last year mobile sales dominated in the holiday season. There are numerous other examples which show that Christmas, Thanksgiving Day, Black Friday is the goose that laid the golden eggs.
Significant criterion related to the holiday season
There are many significant metrics that validate the holiday season is the stellar performer of online shopping. Let’s check some important data that will enlighten huge revenues for every business.
• 2 broader shopping peaking period during the Black Friday season is between 8 a.m-10 a.m and 5 p.m-10 p.m. It is because most shoppers use their spare time from work for shopping.
• 55% shoppers prefer email notification, 25% prefer in-app messages and 23% push notifications for Black Friday shopping.
• According to a survey given by Adobe, in the year 2017, Cyber Monday grossed
$6.59 billion sales and was the highest online shopping day.
• Major retailers such as Walmart, Amazon, and Target gave the report that mobile rise and traffic were high on sales on Thanksgiving. 60% of the targeted sales for Thanksgiving were achieved through mobile phones.
• Similarly, PayPal saw a 51% increase in PayPal mobile shoppers on Black Friday and a 43% hike in Thanksgiving.
• According to the survey given by ComScore, the users spend 188 more time in-app rather than on mobile sites.
• It has been observed that the highest sales of Master Card happened in the year 2018 when sales increased by 23.7%.
• Apple observed that iOS clients spent more than dollar300 million in games and app purchases from the AppStore only on New Year’s Day ( January 1, 2018). For Christmas Eve of 2017, users have spent over $890 million in App Store.
Final Note
As business owners, you should be quick and make strategies and ramp up the mobile ad campaigns during the holiday season. You must offer incentives and specific in-app deals. You must also ensure that the app has error-free check out process and most important you must have a distinct app. For this, you must hire an experienced mobile app developer from an established organization. They will help you to develop unique and user-friendly mobile apps.