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@sio-iruka

アンゾフの成長マトリクスとは

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アンゾフの成長マトリクス

アンゾフの成長マトリクスとは、どのような「製品」をどの「市場」に投入すれば事業を成長させられるかを検討する際に用いられる手法である。

・既存市場に既存製品
⇒市場浸透

・既存市場に新規製品
⇒製品開発

・新規市場に既存製品
⇒市場開発

・新規市場に新規製品
⇒多角化

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