これは2018年6月4日付けで変更された App Store 審査ガイドラインの翻訳&差分ガイドです。
前回からの主な変更点は、iOS 12 関連、試用期間、仮想通貨、リモートデスクトップ、プライバシー周りなどです。
試用期間は、これまでサブスクリプションで対応していましたが、これからは非消耗型アイテム (Tier 0) で対応可能です。
仮想通貨について、特にデバイス上でのマイニングは 2.4.2 と 3.1.5 で釘を刺されています。
リモートデスクトップについては、直近の Steam Link 騒動を受けて変更したかのような内容。これなら iOS 版の Steam Link が配信できるかも。
プライバシー周りは、全体的に変更されています。おそらく、GDPR を意識したものかと思われますが、GDPR の対象関係無く対応が必要です。明示的に GDPR が登場するのは、5.1.1 と 5.1.4 の 2 箇所だけ。改修が多そうなのは、広告のターゲティング情報開示や同意取消あたりでしょうか。
今回からガイドラインには更新日が記載されるようになりました。「4.2.7 (b) の
. 忘れ」「5.1.1 (ii) と (iv) の
5.1.1 と 5.1.2 は既存項目ですが、内部構成が変わって新規情報が入り乱れているため、まとめて新規項目に分類しました。表記が
Apps should implement appropriate security measures to ensure proper handling of user information collected pursuant to the Apple Developer Program License Agreement and these Guidelines (see Guideline 5.1 for more information) and prevent its unauthorized use, disclosure, or access by third parties.
Apps must clearly describe new features and product changes in their “What’s New” text. Simple bug fixes, security updates, and performance improvements may rely on a generic description, but more significant changes must be listed in the notes.
Apps must request explicit user consent and provide a clear visual indication when recording, logging, or otherwise making a record of user activity. This includes any use of the device camera, microphone, or other user inputs.
Apps that enable users to view and select files should include items from the Files app and the user’s iCloud documents.
Non-subscription apps may offer a free time-based trial period before presenting a full unlock option by setting up a Non-Consumable IAP item at Price Tier 0 that follows the naming convention: “14-day Trial.” Prior to the start of the trial, your app must clearly identify its duration, the content or services that will no longer be accessible when the trial ends, and any downstream charges the user would need to pay for full functionality. Learn more about managing content access and the duration of the trial period using Receipts and Device Check.
Auto-renewing subscription apps may offer a free trial period to customers by providing the relevant information set forth in App Store Connect. Apps that attempt to trick users into purchasing a subscription under false pretenses or engage in bait-and-switch practices will be removed from the App Store and you may be removed from the Apple Developer Program. Learn more about Subscription Free Trials.
Apps that operate across multiple platforms may allow users to access content, subscriptions, or features they have acquired elsewhere, including consumable items in multi-platform games, provided those items are also available as in-app purchases within the app. You must not directly or indirectly target iOS users to use a purchasing method other than in-app purchase, and your general communications about other purchasing methods must not discourage use of in-app purchase.
旧内容は 新 (iv) と同等。
Apps may facilitate virtual currency storage, provided they are offered by developers enrolled as an organization.
Apps may not mine for cryptocurrencies unless the processing is performed off device (e.g. cloud-based mining).
Apps may facilitate transactions or transmissions of cryptocurrency on an approved exchange, provided they are offered by the exchange itself.
Cryptocurrency apps may not offer currency for completing tasks, such as downloading other apps, encouraging other users to download, posting to social networks, etc.
Ads displayed in an app must be appropriate for the app’s age rating, allow the user to see all information used to target them for that ad (without requiring the user to leave the app), and may not engage in targeted or behavioral advertising based on sensitive user data such as health/medical data (e.g. from the HealthKit APIs), school and classroom data (e.g. from ClassKit), or from kids (e.g. from apps in the Kids Category), etc. Interstitial ads or ads that interrupt or block the user experience must clearly indicate that they are an ad, must not manipulate or trick users into tapping into them, and must provide easily accessible and visible close/skip buttons large enough for people to easily dismiss the ad.
without requiring the user to leave the app をアプリ内と解釈すると、広告 SDK の組み込みに一手間加わるはず。
Apps must not force users to rate the app, review the app, download other apps, or perform other similar actions in order to access functionality, content, or use of the app.
Make sure you include sufficient content in the binary for the app to function at launch.
If your app needs to download additional resources, disclose the size of the download and prompt users before doing so. Existing apps must comply with this guideline in any update submitted after January 1, 2019.
If your remote desktop app acts as a mirror of specific software or services rather than a generic mirror of the host device, it must comply with the following:
The host device is a personal computer owned by the user, and both the host and client must be connected on a local and LAN-based network.
Any software or services appearing in the client are fully rendered on the screen of the host device, and may not use APIs or platform features beyond what is required to stream the Remote Desktop
All account creation and management must be initiated from the host device.
The UI appearing on the client does not resemble an iOS or App Store view, does not provide a store-like interface, or include the ability to browse, select, or purchase software not already owned or licensed by the user. For the sake of clarity, transactions taking place within mirrored software do not need to use in-app purchase, provided the transactions are processed on the host device.
Apps may use Unicode characters that render as Apple emojis in their app and app metadata. Apple emojis may not be used on other platforms or embedded directly in your app binary.
旧 (iii) と 新 (vi)、旧 (iv) と 新 (vii) は同等。
Identify what data, if any, the app/service collects, how it collects that data, and all uses of that data.
Explain its data retention/deletion policies and describe how a user can revoke consent and/or request deletion of the user’s data.
Apps that collect user or usage data must secure user consent for the collection. Paid functionality must not be dependent on or require a user to grant access to this data. Apps must also provide the customer with an easily accessible and understandable way to withdraw consent. Ensure your purpose strings clearly and completely describe your use of the data. Apps that collect data for a legitimate interest without consent by relying on the terms of the European Union’s General Data Protection Regulation (“GDPR”) or similar statute must comply with all terms of that law. Learn more about Requesting Permission.
Apps should only request access to data relevant to the core functionality of the app and should only collect and use data that is required to accomplish the relevant task. Where possible, use the out-of-process picker or a share sheet rather than requesting full access to protected resources like Photos or Contacts.
Apps must respect the user’s permission settings and not attempt to manipulate, trick, or force people to consent to unnecessary data access. For example, apps that include the ability to post photos to a social network must not also require microphone access before allowing the user to upload photos. Where possible, provide alternative solutions for users who don’t grant consent. For example, if a user declines to share Location, offer the ability to manually enter an address.
(v) Account Sign-In: 重要なアカウント機能がない場合はログイン不要で使用できる必要有。主機能や法的に必要性がない個人情報の要求は不可。主機能が対象の SNS と無関係の場合はログイン以外の仕組みが必要。プロフィールの取得や共有・招待は主機能枠外。アプリに SNS 連携を無効化する仕組みが必要。
If your app doesn’t include significant account-based features, let people use it without a log-in. Apps may not require users to enter personal information to function, except when directly relevant to the core functionality of the app or required by law. If your core app functionality is not related to a specific social network (e.g. Facebook, WeChat, Weibo, Twitter, etc.), you must provide access without a login or via another mechanism. Pulling basic profile information, sharing to the social network, or inviting friends to use the app are not considered core app functionality. The app must also include a mechanism to revoke social network credentials and disable data access between the app and social network from within the app. An app may not store credentials or tokens to social networks off of the device and may only use such credentials or tokens to directly connect to the social network from the app itself while the app is in use.
前半は旧 (ii) と同等。
文末の SNS トークン保存について、
social networks off of the device は iOS 11 で廃止された social.framework を指しているものとして解釈。解釈が違っていた場合、影響範囲大かも。
旧 (iii) と 新 (vi)、旧 (iv) と 新 (vii) は同等。
Unless otherwise permitted by law, you may not use, transmit, or share someone’s personal data without first obtaining their permission. You must provide access to information about how and where the data will be used. Data collected from apps may only be shared with third parties to improve the app or serve advertising (in compliance with the Apple Developer Program License Agreement.). Apps that share user data without user consent or otherwise complying with data privacy laws may be removed from sale and may result in your removal from the Apple Developer Program.
一部は旧 (i) と同等。
Data collected for one purpose may not be repurposed without further consent unless otherwise explicitly permitted by law.
一部は旧 (ii) と同等。
Apps should not attempt to surreptitiously build a user profile based on collected data and may not attempt, facilitate, or encourage others to identify anonymous users or reconstruct user profiles based on data collected from Apple-provided APIs or any data that you say has been collected in an “anonymized,” “aggregated,” or otherwise non-identifiable way.
一部は旧 (i) と同等。
Do not use information from Contacts, Photos, or other APIs that access user data to build a contact database for your own use or for sale/distribution to third parties, and don’t collect information about which other apps are installed on a user’s device for the purposes of analytics or advertising/marketing.
Do not contact people using information collected via a user’s Contacts or Photos, except at the explicit initiative of that user on an individualized basis; do not include a Select All option or default the selection of all contacts. You must provide the user with a clear description of how the message will appear to the recipient before sending it (e.g. What will the message say? Who will appear to be the sender?).
Please treat everyone with respect, whether in your responses to App Store reviews, customer support requests, or when communicating with Apple, including your responses in Resolution Center. Do not engage in harassment of any kind, discriminatory practices, intimidation, bullying, and don’t encourage others to engage in any of the above.
Customer trust is the cornerstone of the App Store’s success. Apps should never prey on users or attempt to rip-off customers, trick them into making unwanted purchases, force them to share unnecessary data, raise prices in a tricky manner, charge for features or content that are not delivered, or engage in any other manipulative practices within or outside of the app.
The Kids Category is a great way for people to easily find apps that are designed for children. If you want to participate in the Kids Category, you should focus on creating a great experience specifically for younger users. These apps must not include links out of the app, purchasing opportunities, or other distractions to kids unless reserved for a designated area behind a parental gate. Keep in mind that once customers expect your app to follow the Kids Category requirements, it will need to continue to meet these guidelines in subsequent updates, even if you decide to deselect the category. Learn more about parental gates.
appropriate for children から
designed for children に変更。
People need to know how to reach you with questions and support issues. Make sure your app and its Support URL include an easy way to contact you; this is particularly important for apps that may be used in the classroom. Failure to include accurate and up-to-date contact information not only frustrates customers, but may violate the law in some countries. Also ensure that Wallet passes include valid contact information from the issuer and are signed with a dedicated certificate assigned to the brand or trademark owner of the pass.
Make sure your Support URL includes an easy way to reach you. から
your app and its Support URL include an easy way to contact you; に変更。
this is particularly important for apps that may be used in the classroom. を追記。
Answer the age rating questions in App Store Connect honestly so that your app aligns properly with parental controls. If your app is mis-rated, customers might be surprised by what they get, or it could trigger an inquiry from government regulators. If your app includes media that requires the display of content ratings or warnings (e.g. films, music, games, etc.), you are responsible for complying with local requirements in each territory where your app is available.
iTunes Connect から
App Store Connect に変更。
If your app includes media that requires the display of content ratings or warnings (e.g. films, music, games, etc.), you are responsible for complying with local requirements in each territory where your app is available. を追記。
Choose a unique app name, assign keywords that accurately describe your app, and don’t try to pack any of your metadata with trademarked terms, popular app names, or other irrelevant phrases just to game the system. App names must be limited to 30 characters and should not include prices, terms, or descriptions that are not the name of the app. App subtitles are a great way to provide additional context for your app; they must follow our standard metadata rules and should not include inappropriate content, reference other apps, or make unverifiable product claims. Apple may modify inappropriate keywords at any time or take other appropriate steps to prevent abuse.
or take other appropriate steps to prevent abuse を追記。
Design your app to use power efficiently. Apps should not rapidly drain battery, generate excessive heat, or put unnecessary strain on device resources. Apps, including any third party advertisements displayed within them, may not run unrelated background processes, such as cryptocurrency mining.
Apps, including any third party advertisements displayed within them, may not run unrelated background processes, such as cryptocurrency mining. を追記。
Apps should never suggest or require a restart of the device or modifications to system settings unrelated to the core functionality of the application. For example, don’t encourage users to turn off Wi-Fi, disable security features, etc.
or modifications to system settings unrelated to the core functionality of the application. For example, don’t encourage users to turn off Wi-Fi, disable security features, etc を追記。
Apps should be self-contained in their bundles, and may not read or write data outside the designated container area, nor may they download, install, or execute code which introduces or changes features or functionality of the app, including other apps. Educational apps designed to teach, develop, or allow students to test executable code may, in limited circumstances, download code provided that such code is not used for other purposes. Such apps must make the source code provided by the Application completely viewable and editable by the user.
which introduces or changes features or functionality of the app を追記。
SiriKit and Shortcuts に変更。
Ensure that the vocabulary and phrases in your plist pertains to your app and the Siri functionality of the intents the app has registered for. Aliases must relate directly to your app or company name and should not be generic terms or include third party app names or services.
SiriKit functionality から
Siri functionality に変更。
Resolve the Siri request or Shortcut in the most direct way possible and do not insert ads or other marketing between the request and its fulfillment. Only request a disambiguation when required to complete the task (e.g. asking the user to specify a particular type of workout).
or Shortcut を追記。
present interstitial UI から
request a disambiguation に変更。
Apps using facial recognition for account authentication must use LocalAuthentication (and not ARKit or other facial recognition technology) where possible, and must use an alternate authentication method for users under 13 years old.
where possible を追記。
If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.
use in-app purchase currencies to enable customers to “tip” digital content providers in the app が別項目として分離。
not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc を追記。(旧 3.1.4 と同等)
Before asking a customer to subscribe, you should clearly describe what the user will get for the price. How many issues per month? How much cloud storage? What kind of access to your service? Ensure you clearly communicate the requirements described in Schedule 2 of the Apple Developer Program License Agreement, found in Agreements, Tax, and Banking.
Also ensure から
your agreement から
the Apple Developer Program License Agreement, found に変更。
Apps may allow a user to access previously purchased content or content subscriptions (specifically: magazines, newspapers, books, audio, music, video, access to professional databases, VoIP, cloud storage, and approved services such as classroom management apps), provided that you agree not to directly or indirectly target iOS users to use a purchasing method other than in-app purchase, and your general communications about other purchasing methods are not designed to discourage use of in-app purchase.
educational apps that manage student grades and schedules), as well as consumable items in multi-platform games から
classroom management apps) に変更。
In limited circumstances, such as when features are dependent upon specific hardware to function, the app may unlock that functionality without using in-app purchase (e.g. an astronomy app that adds features when synced with a telescope). App features that work in combination with an approved physical product (such as a toy) on an optional basis may unlock functionality without using in-app purchase, provided that an in-app purchase option is available as well. You may not, however, require users to purchase unrelated products or engage in advertising or marketing activities to unlock app functionality.
Content Codes から
Hardware-specific Content に変更。
Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. が消滅。(3.1.1 に移動)
If your app enables people to purchase goods or services that will be consumed outside of the app, you must use purchase methods other than in-app purchase to collect those payments, such as Apple Pay or traditional credit card entry.
Physical Goods and Services Outside of the App から
Goods and Services Outside of the App に変更。
Apps may use approved Apple RSS feeds such as the iTunes Store RSS feed, but may not scrape any information from Apple sites (e.g. apple.com, the iTunes Store, App Store, App Store Connect, developer portal, etc.) or create rankings using this information.
iTunes Connect から
App Store Connect に変更。
Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes or to send sensitive personal or confidential information. Abuse of these services may result in revocation of your privileges.
Abuse of these services may result in revocation of your privileges. を追記。
ストア形式でなければ他者提供のコードを実行可能。ソフトウェアは (1) 無料かアプリ内課金、(2) WebKit 内の機能限定、(3) Apple Developer Program の開発者提供、(4) App Review Guidelines を遵守。アプリ審査のため URL と Apple Developer Program Team ID を含める必要有。
(e.g. it must open and run natively in Safari without modifications or additional software) を追記。
It must include Apple Developer Program Team IDs for the providers of the software along with a URL which App Review can use to confirm that the software complies with the requirements above. を追記。
Protecting user privacy is paramount in the Apple ecosystem, and you should use care when handling personal data to ensure you’ve complied with privacy best practices, applicable laws and the terms of the Apple Developer Program License Agreement, not to mention customer expectations. More particularly:
privacy best practices を追記。
Apps may not use or disclose to third parties data gathered in the health, fitness, and medical research context—including from the Clinical Health Records API, HealthKit API, Motion and Fitness, MovementDisorderAPIs, or health-related human subject research—for advertising, marketing, or other use-based data mining purposes other than improving health management, or for the purpose of health research, and then only with permission.
Clinical Health Records API と
For many reasons, it is critical to use care when dealing with personal data from kids, and we encourage you to carefully review all the requirements for complying with laws like the Children’s Online Privacy Protection Act (“COPPA”), the European Union’s General Data Protection Regulation (“GDPR”), and any international or local equivalents.
the European Union’s General Data Protection Regulation (“GDPR”) を追記。
international equivalents から
international or local equivalents に変更。
Use Location services in your app only when it is directly relevant to the features and services provided by the app. Location-based APIs shouldn’t be used to provide emergency services or autonomous control over vehicles, aircraft, and other devices, except for small devices such as lightweight drones and toys, or remote control car alarm systems, etc. Ensure that you notify and obtain consent before collecting, transmitting, or using location data. If your app uses location services, be sure to explain the purpose in your app; refer to the Human Interface Guidelines for best practices on doing so.
background location services から
location services に変更。
Apps offering VPN services must utilize the NEVPNManager API and may only be offered by developers enrolled as an organization. You must make a clear declaration of what user data will be collected and how it will be used. VPN apps must not violate local laws, and if you choose to make your VPN app available in a territory that requires a VPN license, you must provide your license information in the App Review Notes field.
may only be offered by developers enrolled as an organization を追記。