結局はここを読む
http://kb.mailchimp.com/article/how-can-i-run-an-a-b-split-test-campaign-on-my-content/
(1) Subject or (2) date time or (3) fromの違いしか A/B testできないのかよ、、と最初は途方に暮れましたが、 Group A/B タグを使えば、contentについても A/B testできるとのこと
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