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事業戦略分析手法

Posted at

3C分析

  • Customer(顧客)
  • Competitor()
  • Company

SWOT分析

  • Strength(強み)
  • Weaknesses(弱み)
  • Opportunitues(機会)
  • Threats(脅威)

PEST分析

マクロで見る(世の中で~)
PEST分析、SWOT分析と併用して使う

  • Politics
    政治的要因
  • Economy
    経済的要因
  • Society
    社会的要因
  • Technology
    技術的要因

PPM分析

経営資源をどのように分配するか決定する手法

成長率\占有率
問題児 花形
負け犬 金なる木
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