Retargeting vs remarketing campaigns
"Retargeting" and "remarketing" are pretty similar as they mean to achieve the same goals:
- Target audiences who already visited your site and are aware of your brand
- Engage and target people who are most likely to make a purchase Help start building a lasting connection with the customers through brand awareness and recognition
- The differences between retargeting vs. remarketing are in the tactics used to accomplish these goals.
Retargeting primarily uses paid ads to target audiences who have visited your website or social media profiles.
Remarketing primarily uses email to target people who have already done business with your brand.
That’s where Google remarketing ads come in. It’s a powerful new marketing channel in Mailchimp that helps you convert website visitors into customers after they’ve left your store.
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