はじめに
これは2022年10月24日付けで変更された App Store 審査ガイドラインの翻訳&差分ガイドです。
前回からの主な変更点は、NFT のアプリ内課金や SNS 広告に対する Apple 税などです。
次の二点は軽微なため、各項目からは除外しています。
新 2.5.18 は 旧 3.1.7 から移行しただけ。
5.1.1(ix) は highly-regulated から highly regulated に表記変更しただけ。
新規項目
1.1.7 紛争や伝染病など最近の出来事を悪用する行為。
Harmful concepts which capitalize or seek to profit on recent or current events, such as violent conflicts, terrorist attacks, and epidemics.
2.5.17 Matter 対応には Apple 提供の SDK を使用。それ以外は CSA の認定が必要。
Apps that support Matter must use Apple’s support framework for Matter to initiate pairing. In addition, if you choose to use any Matter software component in your app other than the Matter SDK provided by Apple, the software component must be certified by the Connectivity Standards Alliance for the platform it runs on.
Matter はスマートホームの共通規格で iOS 16 から対応。
3.1.3(g) Advertising Management Apps: 広告主が広告キャンペーンを管理するためのアプリではアプリ内課金を免除。アプリ内で表示するための広告購入は対象外。
Apps for the sole purpose of allowing advertisers (persons or companies that advertise a product, service, or event) to purchase and manage advertising campaigns across media types (television, outdoor, websites, apps, etc.) do not need to use in-app purchase. These apps are intended for campaign management purposes and do not display the advertisements themselves. Digital purchases for content that is experienced or consumed in an app, including buying advertisements to display in the same app (such as sales of “boosts” for posts in a social media app) must use in-app purchase.
SNS アプリのブースト広告販売などはアプリ内課金が必須に。
修正項目
1.1.4 ポルノ表現は不可。
Overtly sexual or pornographic material, defined as “explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings.” This includes “hookup” apps and other apps that may include pornography or be used to facilitate prostitution, or human trafficking and exploitation.
and other apps と or human trafficking and exploitation を追記。
2.1 App Completeness
Submissions to App Review, including apps you make available for pre-order, should be final versions with all necessary metadata and fully functional URLs included; placeholder text, empty websites, and other temporary content should be scrubbed before submission. Make sure your app has been tested on-device for bugs and stability before you submit it, and include demo account info (and turn on your back-end service!) if your app includes a login. If you are unable to provide a demo account due to legal or security obligations, you may include a built-in demo mode in lieu of a demo account with prior approval by Apple. Ensure the demo mode exhibits your app’s full features and functionality. If you offer in-app purchases in your app, make sure they are complete, up-to-date, and visible to the reviewer, or that you explain why not in your review notes. Please don’t treat App Review as a software testing service. We will reject incomplete app bundles and binaries that crash or exhibit obvious technical problems.
If you are unable to provide a demo account due to legal or security obligations, you may include a built-in demo mode in lieu of a demo account with prior approval by Apple. Ensure the demo mode exhibits your app’s full features and functionality. を追記。
これまでは、ログインが必要なアプリでデモアカウントの用意が必要でしたが、Apple の承認を得ればデモモードの組み込みで可に変更。
3.1.1 In-App Purchase:
● 機能制限の解除には使用必須。
If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, cryptocurrencies and cryptocurrency wallets, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase, except as set forth in 3.1.3(a).
cryptocurrencies and cryptocurrency wallets を追記。
アプリ内課金制約に該当する商品は、徹底してアプリ内課金で。
● アプリ内課金で NFT の販売が可能。所有権のある NFT を表示可能。アプリ内課金外へ誘導しなければ他のユーザの NFT を閲覧可能。
Apps may use in-app purchase to sell and sell services related to non-fungible tokens (NFTs), such as minting, listing, and transferring. Apps may allow users to view their own NFTs, provided that NFT ownership does not unlock features or functionality within the app. Apps may allow users to browse NFT collections owned by others, provided that the apps may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.
新規追記文。
3.1.5 (iii) Exchanges: 提供ライセンスを所有していれば暗号通貨取引の促進が可能。
Apps may facilitate transactions or transmissions of cryptocurrency on an approved exchange, provided they are offered only in countries or regions where the app has appropriate licensing and permissions to provide a cryptocurrency exchange.
by the exchange itself から only in countries or regions where the app has appropriate licensing and permissions to provide a cryptocurrency exchange に変更。
条件が取引所限定からライセンス所有に緩和。
5.2.5 Apple Products: Apple 製品に類似したインターフェースは不可。iTunes と Apple Music の試聴音源のコンテンツ利用は不可。iTunes と Apple Music の試聴機能には音源へのリンクが必要。アクティビティコントロールに類似した表現は不可。
Don’t create an app that appears confusingly similar to an existing Apple product, interface (e.g. Finder), app (such as the App Store, iTunes Store, or Messages) or advertising theme. Apps and extensions, including third-party keyboards and Sticker packs, may not include Apple emoji. Music from iTunes and Apple Music previews may not be used for their entertainment value (e.g. as the background music to a photo collage or the soundtrack to a game) or in any other unauthorized manner. If you provide music previews from iTunes or Apple Music, you must display a link to the corresponding music in iTunes or Apple Music. If your app displays Activity rings, they should not visualize Move, Exercise, or Stand data in a way that resembles the Activity control. The Human Interface Guidelines have more information on how to use Activity rings. If your app displays Apple Weather data, it should follow the attribution requirements provided in the WeatherKit documentation.
iTunes music から Music from iTunes and Apple Music に変更。
If you provide music previews from iTunes or Apple Music, you must display a link to the corresponding music in iTunes or Apple Music. を追記。
iTunes と Apple Music の試聴音源へのリンクを必須化。