Top企業の Mission, Vision, Core Value, NSM を集めてみた

※この記事は適宜更新していきます。

Top企業のVision、Mission、Core Value と North Star Metrics を集めてみました。¹

それぞれの定義について、ここにメモします。

• Mission: プロダクトやチームが存在する理由。作っている目的。現在。
• Vision: 数年先のなりたい姿。未来を表す。
• Core Value: 市場と交換する価値。プロダクトが社会へ提供する価値のこと。
• NSM(North Star Metrics): 「プロダクトの本質的な価値がユーザに届いているかを測る単一の指標」。OMTM(One Metrics That Matters)と同一して考えることもある。²

プロダクトチームや部門間でも、プロダクト開発に対して目線合わせをするために、言語化して共有するのは大切なことです。

サービス名	Mission	Vision	Core Value	NSM 2	notes
Facebook	“to give people the power to share and make the world more open and connected.”	“People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”	focus on impact, move fast, be bold, be open, and build social value	MAU→DAU, 直近10日間で7人以上友達を追加したユーザ数	https://mission-statement.com/facebook/, https://link.medium.com/x4eTP8sSk4
NETFLIX	“We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.”	“Becoming the best global entertainment distribution service.”	judgment, communication, curiosity, courage, passion, selflessness, innovation, inclusion, integrity, and impact	月間コンテンツ再生時間X以上の購読者数	https://mission-statement.com/netflix/, https://amplitude.com/blog/2018/03/21/product-north-star-metric
Airbnb	” Airbnb's mission is to help create a world where you can belong anywhere and where people can live in a place, instead of just traveling to it.”	”Belong Anywhere”	Champion the Mission, Be a Host, Simplify, Every Frame Matters, Be a Cereal Entrepreneur, Embrace the adventure	宿泊予約数	https://www.comparably.com/companies/airbnb/mission
Uber	“Transportation as reliable as running water, everywhere for everyone.”	“We ignite opportunity by setting the world in motion.”	“we build globally, we live locally, we customer obsessed, we celebrate differences, we do the right thing, we act like owners, we persevere, we value ideas over hierarchy, we make big bold bets.”	Monthly Drivers → Weekly Trips	https://mission-statement.com/uber/
LinkedIn	”To connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.“	”Create economic opportunity for every member of the global workforce. ”	Members first, Relationships matter, Be open, Honest and constructive, Demand excellence, Take intelligent risks, Act like an owner	登録者数	https://www.comparably.com/companies/linkedin/mission

1. Company Mission等が混ざったりすることがあるので、なるべくProduct＝企業のものを集めています。 ↩

2. North Star Metrics のこと。NSMの参考記事：https://amplitude.com/blog/2018/03/21/product-north-star-metric ↩ ↩²