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HTML5 Conference 2016 Notes (part2)

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HTML5 Conference 2016 Notes (part2)


Growth Hack by Kubota-san

Most people use Google Analytics, but couldn't reach to analysis.

1. Impact First

Improve from big area

2. Target Indication

CVR: more than 1%

Direct return rate: less than 40%

Lead to Sales conversion rate: more than 10%

3. Marketing Target

Let's do Persona design


Growth Hack

Focus on Bright Spot is important

- Charpentier effect

Equivalent Lemon x 100

- Cocktail party effect

 Everyone can hear own name

- Halo effect

No. 1

- Caligula effect

We cannot sell

- Reframing

- Zeigarnik effect

Peope wants to know if it isn't completed.

Find more on the web

- Affordance effect

- Comparison

- Number

- Picture

- Magic number

Twitter found out the active ration increase when the user follow 7 other users initially.

- Puma

Pele ties shoes when the play starts

- Mailbox

User can't use at first.

Waiting some people

- Uber

Free service on Boston

- Wantedly

Apply -> Go to talk with

- Yodobashi Camera

encourages Show rooming

- advertisement pillar

Pocky. Get LINE stamp

- Embassadar

- Google Analytics Completion Guide

- How to do growth hack [https://kobit.in/growthhack]

- HTML5j web marketing group


Q&A


  • Is it OK to set age as 25~27?
    Persona is only one person. It should be 27.
    Assume the nearest station, distance by foot

  • What is the best confirmation cycle?
    We don't use time span. Instead, we use numbers.
    500 test means 0.2% if noone comes.

  • Inflow and quantity
    At first, we adjust form input ratio