HTML5 Conference 2016 Notes (part2)
Growth Hack by Kubota-san
Most people use Google Analytics, but couldn't reach to analysis.
- Impact First
Improve from big area - Target Indication
CVR: more than 1%
Direct return rate: less than 40%
Lead to Sales conversion rate: more than 10% - Marketing Target
Let's do Persona design
Growth Hack
Focus on Bright Spot is important
- Charpentier effect
Equivalent Lemon x 100 - Cocktail party effect
Everyone can hear own name - Halo effect
No. 1 - Caligula effect
We cannot sell - Reframing
- Zeigarnik effect
Peope wants to know if it isn't completed.
Find more on the web - Affordance effect
- Comparison
- Number
- Picture
- Magic number
Twitter found out the active ration increase when the user follow 7 other users initially. - Puma
Pele ties shoes when the play starts - Mailbox
User can't use at first.
Waiting some people - Uber
Free service on Boston - Wantedly
Apply -> Go to talk with - Yodobashi Camera
encourages Show rooming - advertisement pillar
Pocky. Get LINE stamp - Embassadar
- Google Analytics Completion Guide
- How to do growth hack [https://kobit.in/growthhack]
- HTML5j web marketing group
Q&A
- Is it OK to set age as 25~27?
Persona is only one person. It should be 27.
Assume the nearest station, distance by foot - What is the best confirmation cycle?
We don't use time span. Instead, we use numbers.
500 test means 0.2% if noone comes. - Inflow and quantity
At first, we adjust form input ratio