Most people use Google Analytics, but couldn't reach to analysis.
1. Impact First
Improve from big area
2. Target Indication
CVR: more than 1%
Direct return rate: less than 40%
Lead to Sales conversion rate: more than 10%
3. Marketing Target
Let's do Persona design
Focus on Bright Spot is important
- Charpentier effect
Equivalent Lemon x 100
- Cocktail party effect
Everyone can hear own name
- Halo effect
- Caligula effect
We cannot sell
- Zeigarnik effect
Peope wants to know if it isn't completed.
Find more on the web
- Affordance effect
- Magic number
Twitter found out the active ration increase when the user follow 7 other users initially.
Pele ties shoes when the play starts
User can't use at first.
Waiting some people
Free service on Boston
Apply -> Go to talk with
- Yodobashi Camera
encourages Show rooming
- advertisement pillar
Pocky. Get LINE stamp
- Google Analytics Completion Guide
- How to do growth hack [https://kobit.in/growthhack]
- HTML5j web marketing group
- Is it OK to set age as 25~27?
Persona is only one person. It should be 27.
Assume the nearest station, distance by foot
- What is the best confirmation cycle?
We don't use time span. Instead, we use numbers.
500 test means 0.2% if noone comes.
- Inflow and quantity
At first, we adjust form input ratio