When you try to improve the performance of your website, it is important to remember that you must concentrate on numerous factors simultaneously.
In both life and digital marketing, we tend to pay full attention to one or two important elements while neglecting something else that may be equally important.
If you want to improve in SERPs, more than just SEO is needed.
Your website must also be well designed, or you run the risk of wasting all that organic equity you have been building. SEO and web design work together more fluidly than many people might think.
Your components mix and flow so well that, when implemented correctly, your website visitors should not notice anything about something you created; They should just start navigating through your site.
So what are those elements in which SEO and web design collaborate? Check out these five methods that they are used together.
Read also: 4 simple steps to design a solid user experience.
Anyone who is even a little familiar with SEO or web design should already know the importance of making your website mobile-friendly.
If it's not something you've taken the time to do yet, you're already a few years behind.
Google made mobile-friendliness a ranking factor in 2015. That was half a decade ago.
The search giant has since introduced mobile-first indexing in 2017. It's clear to see how important Google sees mobile-friendliness, but many websites still haven't taken off.
The number of desktop searchers has been declining for a few years, while the number of people searching on mobile devices has steadily increased. More than half of all web traffic comes from mobile devices, which means that more than half of your audience will probably also be on their mobile phones.
Without a mobile-friendly website design, you can inadvertently promote half of your users. It's massive. A site with a high bounce rate because it doesn't load properly on a phone or tablet will send bad signals to Google, and your rankings may drop.
If you've been working on improving your SEO, content is probably something you've spent a lot of time on. Some people may not realize what a huge impact the design of a website can have on your content, or at least the presentation of it.
Poor web design can make it impossible for users to read what they came to your site to do.
Pages with blocks of content in strange places, with too many hyperlinks that don't have a clear purpose, essentially erase any audience that you managed to attract to your site.
And if nobody can get the information they want, then what is the point?
At some point, you've probably been to a website that had a text that was impossible to read because of the site design.
Maybe it was a light color text on a pure white background or a dark color on black. Such designs are recall of the often awful websites in the mid to late 1990s. But the issue is not always color. The text can also be too large or small or written in a difficult to read font.
Like websites that are not mobile-friendly, websites that are difficult to read on any device or desktop will quickly disappear people.
Web designers understand how to create websites that make it easy for users to embed your content so you get the most for your money.
White space, line length and any extra elements like images can all affect how people pay attention to your site. Also, remember to think about people with disabilities by going to an inclusive web design format.
Do you know what slows down your website?
Chances are that it may have something to do with your web design. Website speed is one of the most important aspects of technical SEO and it is a primary flaw for many websites.
If you have not been ranked well, your site may be going too slowly and people will bounce quickly. Never forget that the speed of the page is a known ranking signal, so you should spend your time accelerating your site by eliminating unnecessary plugins, optimizing your images, allowing browser caching, etc.
Now you may actually think that your site is loading fast enough and not knowing how long people are actually willing to wait. Ideally, your website should load in two seconds.
When it takes more than three seconds, as many as half of the users who visit your site are likely to abandon it. Page speed is more necessary on mobile devices, where people are also less likely to spend time. Not only is page speed important to users, but also important to Google. The speed of your site affects Google's ability to crawl it.
If your page speed causes Google to crawl fewer pages, you won't have as many pages indexed. When this happens, it will be impossible for these pages to rank at all. Ensuring the site's security through "https" encryption is necessary.
Speaking of crawling your site, web design can help with this in more than one way. A Sitemap is a crucial element to have in place if you want search engines to be smarter about how they crawl your site.
Your Sitemap gives search engines a guide with all the pages and content of your site. This gives you the chance to tell the search engines which pages are most important to your site.
This is an especially important part of getting right for larger sites, as well as for newer ones who may not have any external links yet. In addition to their benefits for search engines, sitemaps also help users navigate.
Unlike other SEO factors, you can't really measure how much people trust you or your website. However, gaining trust remains a large part of getting your website to rank higher.
There is no doubt that most people form opinions quickly, and once they have them, it can be difficult to change your mind.
Over the years, we have become accustomed to seeing perfected websites that provide phenomenal user experiences. This is what we naturally hope to see when we open a website.
We want something that is clean, easy to navigate and can quickly give us the information we want. We tend to think that these types of websites seem more reliable.
If a website looks old and outdated or is too difficult to use, most people will be left with a bad impression, and they could leave and not come back.
You could have a product or service that could be exactly what you are looking for, but your website does not convey this. An incorrect website will make it appear that your company or organization simply does not put in much effort.
SEO is best done in partnership with web design, and improving your web design does not have to be difficult.
Keep these tips in mind when designing your website, and you may soon begin to see the highest rankings that have been eluding you.
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