前置き

雑に継続率を知りたかったのでクエリを書いた。
SQLのパフォーマンスとかは特に考えない。

新規継続率

http://analytics.hatenadiary.com/entry/20131118/p1

定義としては、X日に来たした人でY日後に来た人の数が継続率。
ここでは既存継続率ではなく、新規継続率を対象とする。

テーブル

installした日とログインした日が格納されているテーブルを想定する

CREATE TABLE user_login_log(
  `user_id` int(10) unsigned NOT NULL,
  `login_on` date NOT NULL,
  `installed_on` date NOT NULL,
  PRIMARY KEY (`user_id`, `login_on`)
);

Query

DATEDIFFを使えば、ログインした日とインストールした日の差分が取れる。
countの条件にY日の値を入れてあげれば、その日の継続日数がでる.

SELECT
  installed_on,
  COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day0,
  COUNT(DATEDIFF(login_on, installed_on) = 1 or NULL) AS day1,
  COUNT(DATEDIFF(login_on, installed_on) = 2 or NULL) AS day2,
  COUNT(DATEDIFF(login_on, installed_on) = 3 or NULL) AS day3,
  COUNT(DATEDIFF(login_on, installed_on) = 4 or NULL) AS day4,
  COUNT(DATEDIFF(login_on, installed_on) = 5 or NULL) AS day5
FROM user_login_log
GROUP BY installed_on;

継続率が出したければ、初日の日数で割ってあげればよい。

SELECT
  installed_on,
  COUNT(DATEDIFF(login_on, installed_on) = 1 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day1,
  COUNT(DATEDIFF(login_on, installed_on) = 2 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day2,
  COUNT(DATEDIFF(login_on, installed_on) = 3 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day3,
  COUNT(DATEDIFF(login_on, installed_on) = 4 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day4,
  COUNT(DATEDIFF(login_on, installed_on) = 5 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day5
FROM user_login_log
GROUP BY installed_on;

結果

4/1 ~ 4/5のデータ
- 毎日継続する人を各日に一人づつ.
- 初日だけ継続する人を各日に一人づつ.

INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (1, '2017-04-01', '2017-04-01');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (1, '2017-04-02', '2017-04-01');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (1, '2017-04-03', '2017-04-01');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (1, '2017-04-04', '2017-04-01');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (1, '2017-04-05', '2017-04-01');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (2, '2017-04-02', '2017-04-02');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (2, '2017-04-03', '2017-04-02');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (2, '2017-04-04', '2017-04-02');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (2, '2017-04-05', '2017-04-02');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (3, '2017-04-03', '2017-04-03');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (3, '2017-04-04', '2017-04-03');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (3, '2017-04-05', '2017-04-03');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (4, '2017-04-04', '2017-04-04');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (4, '2017-04-05', '2017-04-04');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (5, '2017-04-05', '2017-04-05');
--
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (6, '2017-04-01', '2017-04-01');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (7, '2017-04-02', '2017-04-02');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (8, '2017-04-03', '2017-04-03');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (9, '2017-04-04', '2017-04-04');
INSERT INTO user_login_log (user_id, login_on, installed_on) VALUE (10, '2017-04-05', '2017-04-05');

継続日数

mysql> SELECT
    ->   installed_on,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day0,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 1 or NULL) AS day1,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 2 or NULL) AS day2,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 3 or NULL) AS day3,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 4 or NULL) AS day4,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 5 or NULL) AS day5
    -> FROM user_login_log
    -> GROUP BY installed_on;
+--------------+------+------+------+------+------+------+
| installed_on | day0 | day1 | day2 | day3 | day4 | day5 |
+--------------+------+------+------+------+------+------+
| 2017-04-01   |    2 |    1 |    1 |    1 |    1 |    0 |
| 2017-04-02   |    2 |    1 |    1 |    1 |    0 |    0 |
| 2017-04-03   |    2 |    1 |    1 |    0 |    0 |    0 |
| 2017-04-04   |    2 |    1 |    0 |    0 |    0 |    0 |
| 2017-04-05   |    2 |    0 |    0 |    0 |    0 |    0 |
+--------------+------+------+------+------+------+------+
5 rows in set (0.00 sec)

継続率

mysql> SELECT
    ->   installed_on,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 1 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day1,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 2 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day2,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 3 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day3,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 4 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day4,
    ->   COUNT(DATEDIFF(login_on, installed_on) = 5 or NULL) / COUNT(DATEDIFF(login_on, installed_on) = 0 or NULL) AS day5
    -> FROM user_login_log
    -> GROUP BY installed_on;
+--------------+--------+--------+--------+--------+--------+
| installed_on | day1   | day2   | day3   | day4   | day5   |
+--------------+--------+--------+--------+--------+--------+
| 2017-04-01   | 0.5000 | 0.5000 | 0.5000 | 0.5000 | 0.0000 |
| 2017-04-02   | 0.5000 | 0.5000 | 0.5000 | 0.0000 | 0.0000 |
| 2017-04-03   | 0.5000 | 0.5000 | 0.0000 | 0.0000 | 0.0000 |
| 2017-04-04   | 0.5000 | 0.0000 | 0.0000 | 0.0000 | 0.0000 |
| 2017-04-05   | 0.0000 | 0.0000 | 0.0000 | 0.0000 | 0.0000 |
+--------------+--------+--------+--------+--------+--------+
5 rows in set (0.00 sec)

新規継続率を雑に出すクエリ

前置き

新規継続率

テーブル

Query

結果